Mark Hill
Beauty and Cosmetics
Redefining a Haircare Icon for the Modern Digital Age
Mark Hill needed more than a refresh, it needed a reinvention fit for today’s digital landscape. We set out to redefine how the brand shows up online, pairing bold creative direction with a strategy built for lasting impact.
Our Approach
We partnered with Mark Hill’s internal marketing director to evolve the brand’s digital presence not just visually, but strategically. Together, we developed and executed a refined creative direction that placed the brand story back at the centre of the conversation.
The approach? A mix of campaign & social first strategy. We supported in rolling out a series of high-impact brand campaigns designed to spark attention and drive results, while also building a sustainable, always-on content strategy.
Project Results
From bold visuals to reactive creator-led moments, our work spanned everything from UGC briefs and BAU content planning to supporting in strategic campaign ideation and execution. Whether it was a product drop, brand moment or reactive trend, every piece of content had a purpose, and a plan behind it.
Behind the Lens
We didn’t just create content.
We repositioned a heritage brand to feel current,
creative and culturally relevant again.
