Behind the Brand was born from a pattern we kept seeing inside our agency, Chic. We were building standout campaigns, generating high levels of engagement and desirable visibility that moved the needle for our clients. Too often, the businesses we supported hadn’t laid the brand foundations they needed to really hold that growth. They had ambition. The drive. The vision.
But their brand lacked the foundation to scale.
You’ve got the vision
Now it’s time to shape it into
something powerful & strategic.
Created from the same strategy that built the Chic brand and refined through our work supporting brands through every stage of growth and creative brands through every stage of growth, our framework isn’t based on one business. It’s built on extensive experience & refined digital strategies developed over the last decade. You’ll leave equipped with a clear plan to build authority and boost revenue.
You’ve got the vision
Now it’s time to shape it into
something powerful & strategic.
Created from the same strategy that built the Chic brand and refined through our work supporting brands through every stage of growth and creative brands through every stage of growth, our framework isn’t based on one business. It’s built on extensive experience & refined digital strategies developed over the last decade. You’ll leave equipped with a clear plan to build authority and boost revenue.
Group Training Programmes
Our signature Behind the Brand
experience, delivered live
experience, delivered live
1:1 Consultation
Focused, personalised guidance
to map out your brand’s next evolution
to map out your brand’s next evolution
Ongoing Training & Mentorship
Long-term support to build,
implement, and optimise your strategy
implement, and optimise your strategy
Our Story
So we built the framework we wish more of our clients had - one that didn’t just teach branding in theory, but showed founders how to shape a brand that works as hard as they do.
What started as a way to support our own agency clients evolved into something bigger.
Behind the Brand is now a standalone consultancy for ambitious founders who don’t just want to look credible - they want to become the brand in their industry.
Most consultancy programme's
teach you what worked for them.
We teach you what works across industries, trends and business models
Tried & tested at scale
This framework hasn’t just worked for one business. It’s been implemented across hundreds of different businesses through our agency, which means we know what works, what doesn't, and why.
More than branding
We don’t just create pretty visuals or vague prompts. We align every part of your brand with your business model - so you can build a scalable, strategic brand that converts.
We teach you to use data
This part is non-negotiable. We teach you how to actually read your numbers and make confident decisions based on what’s working for you - not based on what the industry is shouting about this month.
Brand + Personal brand
You need both, but they play different roles. We teach you how to build both with clarity, so your message is aligned and your authority runs deeper than just showing up online.
Our Framework
Audience Map
Be precise about your audience with sharp positioning that speaks directly and confidently to the people who matter most.
Insight Engine
Use your data to see what’s not working, fix it quickly, and grow with confidence instead of chasing endless strategies.
Positioning Playbook
Own your space with bold authority, standout messaging, and content that refuses to blend into the crowd.
Personal Equity
Build a personal presence that strengthens your brand and adds value without ever diluting it.
Conversion Systems
Align your sales with smart systems that drive consistent growth and build long-term client partnerships.
Amplification
Step into visibility beyond your own platform with new-age PR techniques that actually drive growth.
We offer
No matter the format, the work we do together is grounded in the same principles, clarity, strategy, implementation - and results you can actually measure. This is where vision meets execution. Where your ideas are taken apart, refined, rebuilt - and then brought to life in ways you can measure, feel, and bank.
Group Training Days
Our signature Behind the Brand experience, delivered live. A high-impact day designed for ambitious founders ready to sharpen their brand strategy, tighten their messaging, and finally understand the part their brand plays in driving their business growth.
1:1 Intensives
Prefer a more private deep dive? Our tailored 1:1 training days give you focused, personalised guidance to map out your brand's next evolution. Ideal if you want clear answers, fast - and the full focus of our Creative Director and Founder on your business alone.
Ongoing Training & Mentorship
For brands in serious growth mode, we offer longer-term support to build, implement, and optimise your strategy across a defined period. Think of us as your brand's strategic partner. This isn't about quick fixes - it's about making smart, sustainable moves that continue to deliver, even when your time is limited.
Testimonials
You’ve done the groundwork. You’ve got the vision. Now it’s time to build the brand that takes it to the next-level.
Behind the Brand isn’t just a training consultancy, it’s the strategic shift that positions your business as the brand in your space. Start building the brand your vision deserves.